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November 17, 2023
On the Road with America250PA

We’ve partnered with America250PA as they make their way through all of Pennsylvania’s 67 counties. They’re spreading the word about the upcoming 250th anniversary of the United States and Pennsylvania’s unique role as the birthplace of democracy in America. Stay tuned right here for news and updates from the America250PA team.

America250PA’s 5th Annual Direct Effect™ Innovation Challenge

Today, November 17, 2023, America250PA is hosting the Final Round of the 2023 Direct Effect™ Innovation Challenge (DEIC) in partnership with the Pennsylvania Turnpike Commission and supported by UGI Utilities, Inc.

America250PA Director of Projects & Programming, Brian Langan, and Director of Operations, Leo Malsky visiting the King’s College 2023 DEIC Team.


The DEIC is a multi-round competition that challenges students from postsecondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions.


America250PA Executive Specialist, Ivan Soltero, visiting the Pennsylvania College of Art & Design 2023 DEIC Team.


America250PA launched the 2023 DEIC on September 19, 2023. The Secretary of the Pennsylvania Department of Education, Dr. Khalid N. Mumin, announced this year’s theme: “Diverse Stories. Unique Communities. ONE Pennsylvania,” which challenged students to design and pitch original integrated marketing campaigns that showcase diverse stories and unique communities in the Commonwealth and aid in America250PA’s mission of engaging “every Pennsylvanian” in “every county.”


America250PA Director of Partnerships, Victoria Naro Rogers, visiting the Rosemont College 2023 DEIC Team.


Five student teams across the Commonwealth advanced from Round 2 to compete today at the Pennsylvania State Capitol Complex in Harrisburg. The teams competing are King’s College, Pennsylvania College of Art & Design, Rosemont College, Ursinus College, and Westmoreland County Community College.


America250PA Engagement Coordinator, Andre Castillo, visiting the Ursinus College 2023 DEIC Team.


Each team will present their integrated marketing campaigns within seven minutes to a panel of industry professional judges, including: Lt. Lori Kistle, Office of Community Engagement, Pennsylvania State Police; Luke Bernstein, President and CEO, Pennsylvania Chamber of Business and Industry; Catherine Clements-Jenkins, Director of Diversity & Inclusion, The Pennsylvania Turnpike Commission; Atty. Michael Coran, America250PA Commissioner and Attorney at Klehr Harrison Harvey Branzburg LLP; Pennsylvania State Representative Valerie Gaydos, America250PA Commissioner; Don Brominski, Business Development Director, UGI Utilities, Inc.; Kelli Roberts, Director of Policy and External Affairs, The Pennsylvania Turnpike Commission; and Denise Dennis, President and CEO of The Dennis Farm Charitable Land Trust.


America250PA Brand & Design Manager, Bri Farrand, visiting the Westmoreland County Community College 2023 DEIC Team.


The team with the highest score will be the winners. Stay tuned for next week’s blog as we share the winning team!

Learn more about America250PA and the Direct Effect™ Innovation Challenge at